How to Get on the Instagram Explore Page
- Mike Long
- Oct 11, 2023
- 2 min read
As a new baby business, you've created an aesthetically pleasing, engaging, and valuable Instagram feed. But with only a few hundred followers, you're not reaching a wide audience.
You want to get your message out there, and you need more engagement on your posts. But how can you do it without spending a lot of money on ads?
One way is to get your content on the Instagram Explore page. The Explore page is a curated feed of posts that Instagram thinks you'll be interested in, even if you don't follow the accounts that posted them.
Getting on the Explore page is a great way to boost your reach and engagement. Here are a few strategies that can help you get there:

Hone in on your target market. Who are you trying to reach with your content? What are their interests? What kind of content do they like to see? Once you know who your target market is, you can tailor your content to appeal to them.
Make your content engaging. People are more likely to see your content on the Explore page if it's engaging. This means using high-quality visuals, writing interesting captions, and asking questions or posing challenges.
Vary your content. Don't just post photos. Mix things up with videos, stories, and Reels. This will keep your audience interested and engaged.
Post at the right time. There's a time and day when your audience is most likely to be online and engaged with social media. Find out when that is and post your content at those times.
Use relevant hashtags. Hashtags are a great way to get your content seen by more people. When you use relevant hashtags, your posts will show up in the search results for those hashtags.
Collaborate with others. Partnering with other brands or influencers can help you reach a wider audience. You can collaborate on posts, contests, or giveaways.
Following these strategies can help you increase your chances of getting on the Instagram Explore page. But remember, it's not a guarantee. The Explore page algorithm is complex and constantly changing. But by putting in the effort, you can increase your chances of success.
Here are some additional tips that you can follow:
Use high-quality images and videos.
Write clear and concise captions.
Ask questions and encourage engagement.
Run contests and giveaways.
Promote your content on other social media platforms.
Use Instagram analytics to track your progress.
By following these tips, you can increase your chances of getting on the Instagram Explore page and growing your business.